Open a wood texture [download here]

Place the logo on the texture.

Then select the the logo with magic wand (all the parts). Select-Inverse. Select the layer with the texture, right click on selection and then Layer-Via Copy. Blending  mode – Multiply. Make sure that this layer is placed above your logo or a text.

Now apply the following [layer settings] to the logotext.

Voila!

You can download .psd and textures [here].